Twix is a chocolate bar made by Mars, Inc.
Twix was first created by Mars Limited in the UK in 1967 at the company’s factory in Slough which is also where the current Mars Bar was invented by Forrest Mars Sr. in the 1930s.
The Twix candy bar was finally made available in 1979 in the US sporting a gold colored wrapper with orange text, it was branded as the Twix Cookie Bar.
The biggest highlight that made the candy so popular was the two Twix bars as opposed to one.
Today, Twix is one of the worlds favorite candy bar and is ranked as the 12th best chocolate in America and 5th by The Huffington Post.
Around 43 million Twix are sold each year and Mars Inc. rakes in around $172.4 million dollar in sale of Twix alone annually.
The price of Twix chocolate bars is from $1 – $10 depending on the package size.
A twix bar weight 50 g (1.76 oz) and has 251 calories.
There is absolutely no difference between left twix and right twix.
Twix bars for the North American market are made in Cleveland, Tennessee along with M&Ms.
The Twix bar is vegetarian, but not vegan. It contains a number of animal-derived products, most being milk-based. So, you can consume the bars if you’re a lacto-vegetarian, because they don’t contain egg.
The name “Twix” is a portmanteau derived from “twin biscuit sticks”.
Twix was called Raider in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland and Norway for many years before its name was changed in 1991.
Throughout its long history, the Twix bar has gone through many limited editions and spin-offs of the original creation. One of the most popular Twix spin-offs is almost in a candy category of its own. The Peanut Butter Twix was originally released in 1983, only four years after the first Twix bar.
New flavors and varieties brought to the market included cookies and cream, fudge, dark chocolate, white chocolate, coffee, orange flavor, mint slice, triple chocolate and most recently Twix Java and Twix Cappuccino.
As part of the strengthening of the Twix brand and Mars, Inc’s overall product development, Twix was chosen during the early 1990s as one of the brands that would be reworked to compete in the ice cream space with frozen Twix bars making their way into supermarket and mall ice cream vendor ice boxes.
In 2014, the company introduced Twix bites. They are a smaller, convenient version of the Twix bar.
The name change from Raider to Twix is part of the plot in German Netflix TV series Dark in which a brand new Raider wrapping from 1986 is found in 2019.